PETER OGDEN Executive Creative Director, New Zealand
WHAT DOES HE BELIEVE?
Keep it simple.
WHO HAS HE WORKED WITH?
Volkswagen, News Ltd, McDonald’s, Wrigleys, Pepsi, Heinz, Arnotts, Audi, Pfizer, Lotto, UNICEF, Pizza Hut, Hutchison Telecom, Telstra, Fuji Xerox and Coca-Cola.
WHERE HAS HE WORKED?
I began my career in London at BBDO and Bates Dorlands. I then headed to Sydney, first stop Clemenger BBDO followed by DDB for the next ten years. I got itchy feet again and hopped across the ditch to take the role of Deputy CD at JWT Auckland. In August 2009 I was promoted to ECD.
WHAT INSPIRES HIM?
John Webster, Alan Partridge and Marshal of the Soviet Union Georgy Zhukov. Webster for creating some of the most fun, informative and simple pieces of communication ever made. Partridge for making me laugh. And Zhukov for his strategy; no one, before or after, has wielded strategy so effectively.