JWT Australia & New Zealand

• JWT Sydney
• JWT Melbourne
• JWT Auckland

DANIEL KING Digital Director, Melbourne

WHAT DOES HE BELIEVE
The desire to communicate and connect with each other is never ending. The channels of communications are ever changing. To be successful in this industry it is important to keep one foot in the present mastering the common trends of communicating today and one foot in the future mastering the emerging trends of communicating tomorrow.

WHO HAS HE WORKED WITH
I’ve worked with many local, national and international companies to provide digital marketing services since the 90’s. I’ve progressed through CD roms, Netscape, AOL, 56kbps modems, HTML Company websites and Email broadcasting.
I’ve worked with brands including GM Holden, Hummer, Saab, Cadillac, Pioneer Electronics, ING Superannuation, City of Melbourne, CPA, KFC, Angus and Robertson, Carter Holt Harvey, Austcorp Group, Orbit Homes.

WHERE HAS HE WORKED
I have worked in Melbourne for my career so far. I started in Publicis MOJO within the DM division, Following on with Origination CRM working on loyalty programs, eDM activity and database driven communications, I moved on to Sector 3 Studios to produce 3D animation, special effects, games, websites, multimedia and other interactive content, Icon.Inc grounded me with brand design and traditional marketing communications. Clear Blue Day had me Managing and setting up their Melbourne office, while Visual Jazz worked with me as the Digital Strategist for GM. I joined the JWT team to lead their digital services offering in March 2009.

WHO INSPIRES HIM
Sergey Brin and Larry Page, Steve Jobs, George Lucas, Lance Armstrong